Merrill Lynch & Co. Asia-Pacific On-Chain Mall Zhejiang Launch Conference: Ushering in a New Era of Digital Commerce

December 28, Zhejiang, China — The highly anticipated Merrill Lynch & Co. Asia-Pacific On-Chain Mall is set to make its grand debut in Zhejiang. This groundbreaking project, built on blockchain technology, marks a pivotal step in Merrill Lynch’s strategic efforts to deepen its presence in the Asia-Pacific market. It also signifies a major leap forward in exploring higher-dimensional business applications within the global digital economy.

The launch of this on-chain mall represents a significant milestone in Merrill Lynch’s global strategy and injects powerful momentum into building a digital consumption ecosystem in the Asia-Pacific region. As the world’s first on-chain ecological e-commerce platform, the Asia-Pacific On-Chain Mall is set to become a benchmark for innovation in digital commerce, empowering global markets with its revolutionary consumption model and advanced technological framework. It will deliver unparalleled digital shopping experiences to consumers in the region.

Innovation-Driven: Redefining Business Rules with the On-Chain Mall

Merrill Lynch’s Asia-Pacific On-Chain Mall is powered by its independently developed Merrill blockchain, leveraging the decentralization, transparency, and security inherent in blockchain technology to create a pioneering on-chain e-commerce model. All transactions on this platform are completed via blockchain networks, ensuring the authenticity of transaction data, significantly reducing operational costs, and enhancing the convenience and security of user shopping experiences.

The core strengths of the Asia-Pacific On-Chain Mall lie in its technological infrastructure and diverse service ecosystem:

1. Robust Blockchain Technology: The Merrill blockchain is built on an efficient, low-cost distributed ledger, ensuring the stability of the mall’s payment system while supporting developers in creating more application scenarios and derivative products.

2. Extensive Product Coverage: The mall offers a wide range of product categories, including apparel, beauty, home goods, electronics, and more, catering to the daily needs of consumers. Future plans include expanding product diversity and exploring cross-border e-commerce models to meet the varied demands of global markets.

3. Comprehensive Digital Currency Integration: As the first e-commerce platform to fully support digital currency payments, the Asia-Pacific On-Chain Mall uses the MLB token as its primary payment method while also accepting other mainstream cryptocurrencies. This sets a new standard for blockchain integration into everyday consumer transactions.

This innovative e-commerce model not only expands blockchain application scenarios but also injects unprecedented vitality into the e-commerce industry, ushering in a new era of digital transformation.

Asia-Pacific On-Chain Mall: Strategic Importance and Global Vision

The Asia-Pacific On-Chain Mall is a key component of Merrill Lynch’s global strategic layout, with its core goal being to leverage the Asia-Pacific market as a springboard for exploring viable pathways in global digital economy development. With China’s robust supply chain as its foundation and the Asia-Pacific region’s vast consumer market as its advantage, Merrill Lynch’s on-chain mall applies blockchain innovations directly to consumer life, offering more convenient and efficient shopping services.

Furthermore, the Asia-Pacific On-Chain Mall paves new avenues for the application of digital currencies in everyday life. This development not only enhances the usability and awareness of digital currencies but also has far-reaching implications for constructing a global digital economy ecosystem.

To support the Asia-Pacific On-Chain Mall, Merrill Lynch plans to collaborate with numerous regional enterprises, service nodes, and industry institutions in the future. By fostering strategic partnerships, the platform aims to enhance its service capabilities and market penetration, setting a new standard for the global development of on-chain malls.

Launch Event: Gathering Industry Leaders to Shape the Future

The launch event will take place on December 28 in Zhejiang, drawing industry leaders, scholars, and media representatives from across the Asia-Pacific region to witness this historic moment together.

This grand occasion is not only a significant milestone for Merrill Lynch’s Asia-Pacific On-Chain Mall but also a landmark event for the entire blockchain commerce sector.

A Trailblazer in the New Era of Digital Economy

Merrill Lynch has long been recognized for its visionary strategies and innovative technologies. The introduction of the Asia-Pacific On-Chain Mall reflects its commitment to building a global digital commerce ecosystem. This platform will not only deliver high-quality service experiences to consumers but also provide extensive development opportunities for partners and developers.

As the global digital economy accelerates, Merrill Lynch is fulfilling its promise of technological innovation through concrete actions, offering new possibilities for the commercialization of blockchain technology. The launch of the Asia-Pacific On-Chain Mall is not just a new chapter for Merrill Lynch but a new milestone for the entire industry.

December 28, let us gather in Zhejiang to witness this groundbreaking event and stride forward together into an exciting new future of digital commerce!

At the same time, we warmly invite the Asia-Pacific node service providers of Merrill Lynch to join us at the 2025 Merrill Lynch Public Chain Launch Summit. Together, we will witness the historic moment when the ecosystem of Merrill Lynch’s application modules is fully implemented, discuss future development strategies, and draw a grand blueprint for growth. Let us work hand in hand as members of the Merrill Lynch family, fostering innovation, collaboration, and excellence to write a brilliant chapter in our shared journey toward building a prosperous and thriving Merrill Lynch commercial empire! We look forward to reuniting with you in Hong Kong to celebrate this grand occasion.